If you are running a business or part of a marketing team, creating marketing and new business channels is your top priority. Having an email list means you can stay in touch with your potential customers. There is a direct link between the number of email subscribers you have and the number of sales enquiries you can generate. The larger the database you can contact on a regular basis the more chances of converting them to paying customers and repeat customers.

 

Here are simple ways to organically increase your email list in no time!

 

  • Newsletter
    This is the easiest way to build and grow your list. The more quality content you can offer, the more likely it is that they will subscribe. Listen to what your target audience wants from you and create quality content that entices them to come back for more. Try to show people what benefit they can get from you in every post.
  • Create new downloadable website content
    Create a free e-book, webinar, checklist, whitepaper or course that requires customers to provide their email address to be able to download or view it. Make sure you create content of value that encourages the reader to want to know more.
  • Use of social media
    Using social media is a great way to gather new contacts. A strong, like-minded community is an amazing way to make connections, nurture leads and get real-time feedback. This can take some work so make sure you have a goal and plan to implement to avoid wasting too much time. Use Twitter or Facebook to promote an offer that requires them to enter email details and have landing pages that encourage them to share the offer to friends and colleagues.
  • Offline opportunities
    Collect an email during the purchasing process whether online or in a store as this is a great time to engage with customers. During phone call enquiries ask for an email address to add them to future marketing campaigns or offers. Get people to sign up to your email list during conventions, shows or conferences. Create QR codes or links to subscription forms when sending marketing brochures or flyers using direct mail or fax campaigns.
  • Rent or purchase lists
    This is a quick way to be able to start sending emails and generate leads. There are lots of list providers online the trick is finding one that is reputable and complies with local legislation like the spam act. If you rent a list you can add a subscription web form so that anyone who signs up will be someone you can add to your contact lists in the future.
  • Promotions and offers
    Finally, the fastest way to grow your email list is promotions and offers. Not everyone who signs up will be relevant to your goals but a good promotion could help build a list that can extend to other networks. Discounts, sales and free offers is a great way to attract people to sign up for future offers.

 

When making subscription webforms make them easy to find and complete. If you ask for too much information then there is an increased chance of someone not completing the sign up.

Please note that it is always important to get permission from the person to receive future emails from you for marketing purposes. Also always check local legislation laws about what you can and cant do when it comes to email marketing to ensure you are complaint.

Leave a Reply

Your email address will not be published. Required fields are marked *

Post comment